Audience personas: Who are you talking to?
We talk all the time about targeting your audience and shaping content around them. But how do you do this? Well, audience personas are a great tool to help you out. But how do you go about creating a...
View ArticleFrom marketing to women to construction copywriting – content marketing trends
Copywriters must get better at marketing to women A ground-breaking survey from National Geographic, IPG and Refinery 29 has established that a more representative approach towards marketing to women...
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